This is the second book that I have received from ace-teacher, inspirational speaker and author – Mohit Jain. The previous book that I had reviewed was Four Corners of the Circle. You can read the review here.
J.U.I.C.E. stands for – ‘Join us in creating education’
The book has an intriguing cover in blue – with the outline of a cocktail glass designed with various words.
The book focuses on explaining tough and complicated principles in management and economics through simple tales that can be easily understood and retained in memory.
One of the other aspects that I liked in this book are numerous illustrations and cartoons with some text in them. These ensure that readers are not bored and the interest in the book is maintained throughout.
The writer takes various incidents from his own life – his stint in Direct Marketing, his evolution as a teacher and motivational speaker and uses these incidents to cover a number of topics that are part of the curriculum in all management programmes.
I would love to write more about this book – but then it would rob potential readers the joy of reading the concepts that have been explained in easy to understand ‘no-nonsense’ style.
My only sore-point with the book is some spelling errors that have crept in – then again the message and the value of this book to management and economics students is much higher than the minor irritant of a few spelling mistakes.
I would whole heartedly recommend this book to students; please buy this book. I wish I had read this book, when I was younger :)
Priced at just Rs 199 – equivalent to a movie-ticket and parking at a multiplex – please invest money in this book – you will not be disappointed.