The Think Different Campaign

I think I first heard about Steve Jobs in an article in “The Telegraph”. It was a mini profile about him and was quite fascinating. Growing up I was really interested in technology, cutting up articles from magazines and newspapers, and keeping a scrapbook of interesting articles. In high school, a very rich classmate, showed pictures of his elder brother in the USA working on a Powerbook Titanium G4. The photo is still firmly embedded in my mind, my friend’s brother, proudly flaunting the Apple laptop. It was in the final year of college that I first saw a Apple computer in person, it was one of the original colorful desktops that another a classmate’s father had bought from the USA. It would take me four years of working in IT to save money to buy an assembled desktop from Ritchie Street, then I would buy Digit Magazine that would come with CDs and later DVDs with games and software. I was never a nerd, don’t know coding, or playing with Linux and all. Just simple applications that made using the computer fun. All along the documentation of the growth of Apple and the aura around Steve Jobs that was built as if he was a demigod of Silicon Valley.

It was Walter Isaacson’s biography of Steve Jobs that opened up a whole new dimension, the struggles, his issues with his family, ugly fights with his daughter, the Pixar story, we realize he was as flawed as all other human beings, and was surrounded by brilliant product designers who were united under his vision. Would Apple have been a better company without Steve Jobs? We would never know! Today, Tim Cook continues to oversee the growth of the tech behemoth. An Apple product in developing economies is still a luxury. People buy phones and laptops on EMIs and are trapped with the device in the name of status symbols. But people who really love the products and use it effectively say it truly does help improve their productivity and is a great set of products in a closely integrated ecosystem. I have friends who have Apple Macbooks, iPhones, iWatch, and iPad and they love the whole experience.

I write this blog not about the brilliance of Apple’s products, but the “Think Different” campaign featuring “The Crazy Ones”, which changed the company’s fortunes around.

Here’s to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.

And they have no respect for the status quo.

You can quote them, disagree with them,

glorify or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.

They push the human race forward.

While some may see them as the crazy ones,

We see genius.

Because the people who are crazy enough to think

they can change the world, are the ones who do.

That’s the ad-copy that changed the fortunes of a company – Rob Siltanen and Ken Segall are credited with the copy.

Something to always read, reflect, and return to..

Believe that you can and you will!

Go seize the day!!!